HubSpot is a powerful platform that can help your business grow. However, with the increasing costs of software, price has become a crucial factor in deciding whether you should choose HubSpot or opt for a more affordable alternative. In this blog, we will discuss the appropriate price you should pay, whether it is possible to negotiate a discount, and strategies on how to get your quote approved by your Chief Financial Officer (CFO).
HubSpot Marketing Hub Pricing
Understanding the pricing structure of HubSpot Marketing Hub is crucial for determining the most suitable plan for your business needs. The platform offers three main plans: Starter, Professional, and Enterprise.
- Starter plan starts at $216 per year or $20 per month and includes 1,000 Marketing Contacts.
- Professional plan starts at $9,600 per year or $890 per month and includes 5000 Marketing Contacts.
- Enterprise plan starts at $43,200 per year and includes 10,000 Marketing Contacts.
It's important to note that the cost driver for Marketing Hub is the number of contacts you are emailing. If you aren't contacting them, the first million are free.
HubSpot Marketing Hub Discount Paths
The four primary categories of discounts available:
- Standard: 10% reduction in pricing, typically for Starter and Professional plans when you commit to an annual plan.
- Negotiated: 20% to 80%, typically for Professional and Enterprise plans. For more information, you can request access to our HubSpot pricing benchmarking data
- Startup: Starting from 90% in year one.
- Non-for-profit: Special discounts ranging from 30% to 90%.
Tips for Negotiating a Discount with Marketing Hub
Negotiating a discount on your HubSpot Marketing Hub purchase can be a valuable way to save on costs. To increase your chances of success, follow these strategies:
- Request a Proposal (RFP): Shows the vendor that you are serious about your business and they are more likely to offer higher discounts.
- Research and compare competitor pricing: Having a comprehensive understanding of the market landscape can help you negotiate from an informed position.
- Timing: Starting your negotiations at the end of the financial year, quarter, or month can increase your chances of getting a higher discount. Utilize the urgency factor and try to close the deal faster to improve the deal terms.
Getting the CFO to Approve HubSpot in Your Company
Convincing your CFO to invest in HubSpot Marketing Hub can be challenging, but with the right approach, you can demonstrate its value and potential impact on your business. Here are some strategies to help you gain approval:
- Present a comprehensive cost-benefit analysis: Outline the costs associated with HubSpot, such as subscription fees and onboarding expenses, alongside the expected benefits and potential return on investment (ROI).
- Demonstrate ROI and potential impact on business growth: Highlight HubSpot's role in driving customer acquisition, improving marketing efficiency, and fostering long-term growth. Provide concrete examples and case studies, if possible.
- Show benchmarking data: Leverage HubSpot pricing benchmarking data to show you have the best price for Hubspot and you've evaluated other competitors using strategies such as a RFP. Sharing this information will give your internal stakeholders confidence that you've done the research.
By presenting a well-researched and compelling case, you can effectively communicate the advantages of HubSpot Marketing Hub and increase the likelihood of obtaining CFO approval for this crucial investment.
Streamline SaaS Spending with Hudled
Managing and optimizing your software subscriptions is crucial for controlling costs. Hudled simplifies SaaS management with a centralized platform that provides actionable insights and reminder alerts to help you optimize expenses. From startups with less than 10 employees to scale-ups with hundreds of employees, Hudled is trusted by a wide range of companies. Don't let your SaaS costs go unchecked – get started for free and request a SaaS audit.
